Dr. Bill Busch, Kansas City dentist for over twenty-five years, was so inspired by a case featured on NBC’s Nightly News with Brian Williams in 2006 — where a young Maryland boy died as the result of an untreated abscessed tooth — that he decided to reach out to members of the dental community to find a way to make a difference.
Understanding the universal appeal of professional sports, Dr. Busch’s vision was to facilitate partnerships between dental professionals and pro sports teams and athletes, with the goal of providing life-changing dental care and oral health education to children who otherwise would not have access to it. He thought, “What better way to get kids excited about taking care of their teeth than to tie oral health care in with professional sports?”
In 2007, the first TeamSmile outreach program was hosted by Dr. Busch’s hometown NFL football team, the Kansas City Chiefs. The Chiefs organization promoted a fun, one-day program where dental volunteers provided treatment to Kansas City area children. TeamSmile quickly expanded around the U.S. with the help of other NFL, MLB, NBA, NHL, and Pro Golf teams and athletes.
At every TeamSmile program, Dr. Busch provided the dentists, hygienists, and dental assistants with standard, cotton scrubs embroidered with the sponsoring pro sports organizations’ logos; however, he never thought the traditional cotton scrubs fit the image of the high-tech TeamSmile programs and the pro athletes that were a part of them. So, in 2012, he developed his own line of athletic-looking performance wear scrubs for the volunteers to wear. These scrubs, which he called TiScrubs, were so popular with the TeamSmile volunteers that he decided to offer them to everyone in the healthcare community, and use a portion of the proceeds to help fund TeamSmile! Today, TiScrubs and TeamSmile help improve the smiles of thousands of kids around the U.S. each year.